Alternative and Mainstream videos

Sex Pistols - God Save The Queen 

• Live Instruments
• Normal/average clothes
• Aloof attitude
• Close up shots of instruments - music focused
• Low angle shots - make the artist seem impressive
• Low key lighting - less production based
• Passionate
• Funky dancing
• Happy musicians - taking things lightly
• Released in 1977
• Criticises position of power - Queen

Key Events in 1977

• Elvis died aged 42
• Street parties to celebrate queens silver jubilee
• EMI (record label) sacks sex pistols for controversial behaviour on itv
• Government reveals inflation has pushed prices up 70% in 3 years
• The Clash release their debut album
• T Rex is killed in a car crash
• Queen release an album

Katy Perry - California Gurls ft Snoop Dogg

• Glamorous outfits
• Artist focused
• Extravagant ideas and themes
• Close up and full body shots - show figure and objectify female artists
• Playful
• High tech and graphics
• Professional make up
• Nudity and sexual ideas
• Slow, flirtatious moves
• Bright lights and colours
• Materialistic 
• Released in 2010

Key Events in 2010

• Grammy awards
• American win in Women's Tennis open
• Alice in Wonderland film released
• Shrek forever after released
• Jessica Watson sails around the world at only 16
• Alicia keys releases new song